Expert fractional product marketing for B2B fintechs

Supercharge your growth without the overhead. We deliver laser-focused strategies and execution, giving your B2B fintech the firepower of full-stack product marketing at a fraction of the cost.
HOW WE HELP

Are you facing product marketing challenges? Let us help.

You need go-to-market support for new products or features.
You need better sales decks and other enablement tools.
You lack differentiated positioning or messaging.
You are struggling with defining and prioritizing your customer segments.
You want to update the product or solutions pages on your website.
You want to craft solution-driven blogs and other content.

WHAT WE DO

We're uniquely positioned to provide the support you need, all under one roof.

BOOK A CONSULTATION
Positioning and messaging
We help you get specific on your ICP, use cases, and how you're different, and then communicate your unique value in the market.
Sales decks and collateral
We create striking sales decks and other enablement tools that address pain points, build credibility, and boost prospect engagement.
Solution-driven content
We craft persuasive website copy, engaging blogs, and other powerful stories to provide actionable insight for your target audience.
Product and feature launches
We develop and execute launch plans, create marketing campaigns, and coordinate with stakeholders across your team.
Case studies and testimonials
We gather customer feedback through interviews and use these insights to craft engaging stories to showcase real-world results.
Competitive and market analysis
We provide competitive analysis and battle cards to enable your sales team to gain a significant edge with your target market.
Our 5-step, end-to-end framework drives measurable results, ensuring your product reaches its full market potential through strategic planning, precise execution, and data-driven optimization.
  • Discovery
    We dive deep into your product's DNA, uncovering its unique value proposition and market fit to lay the foundation for a targeted marketing strategy.
  • Audit
    Our thorough assessment of your existing marketing initiatives and assets reveals untapped opportunities and areas for optimization, setting the stage for strategic enhancements.
  • Planning
    Leveraging insights from discovery and audit, we craft a customized, actionable launch plan that aligns with your KPIs and maximizes your product's market impact.
  • Execution
    We bring your product launch strategy to life using a blend of savvy, experience, and creativity to engage and convert your target audience.
  • Post Mortem
    Our rigorous analysis of campaign performance provides valuable insights for continuous improvement, ensuring your marketing efforts deliver optimal results over time.

About us

At Spryngboard, we're not just another marketing service—we're fintech pioneers with a legacy of innovation stretching back to 1993. Founded by Brenda Gilpatrick, we've been at the forefront of the fintech revolution as independent consultants, helping industry members evolve from paper-based payments to cutting-edge digital solutions. We've honed our expertise through decades of hands-on experience, making us the go-to fractional product marketing partner for B2B fintechs ready to dominate their market.
FAQ

Domain expertise

We bring unparalleled knowledge in digital payments, BNPL, cryptocurrency, cybersecurity, identity, and fraud detection. Our best practices mindset ensures you're always ahead of the curve.

Battle-tested experience

Our practical, hands-on approach to product marketing, business development, and operations means you get specific, actionable recommendations—not just theory.

Relentless performance focus

We don't just talk the talk. Our proven track record of delivering first-class services and achieving measurable results speaks for itself.

Insights that ignite your growth

Our passion for deep analysis and research translates into an ability to deliver unique intellectual property assets and leading-edge insights, including market sizing, competitive analysis, and trend forecasting that will fuel your success.

FAQ

What is fractional product marketing?
Fractional product marketing lets companies engage top-tier product marketing (PMM) expertise on a flexible, part-time basis, offering a cost-effective alternative to full-time hires. This innovative approach allows businesses to scale their PMM efforts dynamically, accessing specialized skills and fresh perspectives when needed.
Why would I engage a fractional product marketer over hiring internally?
By leveraging an expert fractional product marketer, companies can drive growth, innovation, and strategic alignment without the long-term commitments associated with traditional hiring, making it an ideal solution for startups, SMBs, and organizations navigating periods of transition or expansion.
How quickly can a fractional product marketer start making an impact?
With minimal onboarding, an expert fractional product marketer can begin crafting and implementing strategies and tactics almost immediately, often delivering tangible results within 15 to 30 days. For instance, within the first month, we might aim to conduct a comprehensive marketing audit, develop a data-driven product launch strategy, and start implementing quick-win tactics.
What is your typical availability?
We offer flexible engagement options to suit your business needs. Typically, we dedicate 10 to 20 hours per week to your business, which can be adjusted based on the scope of work and your company's goals. We're available for regular check-ins, strategy sessions, and collaborative work during standard business hours, with the ability to accommodate occasional urgent needs outside these times.
How do you integrate with our existing team and processes?
  • Our goal is to become a valuable extension of your business, bringing expertise and fresh perspectives while respecting your company's culture and processes. We seamlessly integrate by:

  • Conducting an initial onboarding to understand your business, goals and current marketing objectives
  • Establishing clear communication channels and regular meeting schedules
  • Using your preferred project management and collaboration tools
  • Providing regular updates and reports on progress and results
  • Collaborating closely with your in-house team members, offering guidance and support as needed
What are your pricing structure and payment terms?
  • We offer transparent and flexible pricing to accommodate various business needs. Rates vary based on the scope of work and level of engagement. We can provide a customized quote after an initial consultation to understand your specific needs. Here are three options:
  • Monthly retainer: A set number of hours per month, billed at the end of each month and due within 15 days
  • Project-based: Fixed price for specific projects or launches, with payments typically split between project initiation and completion
  • Hourly rate: For ad-hoc work or consultations, billed at the end of each month

SAY HI!

Schedule a free consultation.

Ready to elevate your product marketing? Let’s chat—your next big PMM breakthrough is just a conversation away.
404.816.8515
Atlanta, Georgia USA
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At Spryngboard, we empower B2B fintechs to elevate their position in the market with expert fractional product marketing guidance and services that transform products into market-ready solutions.
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